News for 'Brand ambassador'

'Hundreds of Palestinians will be killed'

'Hundreds of Palestinians will be killed'

Rediff.com9 Oct 2023

'Israel has received an extremely hard and rude reminder that it cannot go ahead and talk of normalisation of relations with other Arab countries without addressing the issues pertaining to Palestine.'

Vishy Anand on why he likes poker

Vishy Anand on why he likes poker

Rediff.com27 May 2018

'Poker trains you a lot of skills that chess also prepares you for.' 'The most vital is restraint.' 'You may have seen us, chess players, keeping a blank expression or 'poker face'.' 'The idea is to not give away any information to your opponent.'

Zomato reinstates staffer sacked over Tamil-Hindi row

Zomato reinstates staffer sacked over Tamil-Hindi row

Rediff.com19 Oct 2021

A tweet from a user who goes by the handle '@Vikash67456607' triggered a major Twitter backlash, with the hashtag 'Reject_Zomato' trending on top at the microblogging site. In response, Zomato apologised to Vikash and also issued a statement both in Tamil and English, stressing that the company stood for diversity.

Warning! Deepika's Red Hot

Warning! Deepika's Red Hot

Rediff.com20 May 2022

As a jury member, Deepika Padukone has a rather hectic schedule at Cannes.

Rahul, Athiya: What's up guys?

Rahul, Athiya: What's up guys?

Rediff.com16 Jun 2021

The rumoured couple have come together to endorse a luxury eyewear brand.

Wild, Wild World On OTT This Week

Wild, Wild World On OTT This Week

Rediff.com21 Apr 2023

Oh, and there are secret agents too!

The tech start-up that has drawn Sachin's attention

The tech start-up that has drawn Sachin's attention

Rediff.com23 Mar 2016

Smartron is part of a new wave of IoT startups.

Celebrity endorsement becomes a risky business

Celebrity endorsement becomes a risky business

Rediff.com9 Jun 2016

The call to make brand ambassadors accountable has rattled filmstars and sports stars.

How life insurance companies get celebrities on a small budget

How life insurance companies get celebrities on a small budget

Rediff.com23 Apr 2016

Life insurance companies are balancing the increasing use of celebrity endorsers by limiting the association to short, event-led campaigns.

How brands are fighting it out on the breakfast table

How brands are fighting it out on the breakfast table

Rediff.com26 Sep 2018

Clearly, Nestle has a fight on its hands. Whatever be the outcome of the ensuing battle, the conversation at the morning table is shaken and stirred.

'Rhea is the fall girl'

'Rhea is the fall girl'

Rediff.com3 Sep 2020

Get your lowdown on what's going on in the world of Bollywood, right here with Subhash K Jha!

Taapsee, Madhavan and the remaking of an old favourite

Taapsee, Madhavan and the remaking of an old favourite

Rediff.com21 Mar 2018

Horlicks widens brand appeal in increasingly competitive market.

Ronaldinho ready to light up Premier Futsal again

Ronaldinho ready to light up Premier Futsal again

Rediff.com14 Jul 2017

'The 2nd season season is here and it will be a bigger success in the following years'

Srikanth eyes No.1 ranking; wants 21-point format to stay

Srikanth eyes No.1 ranking; wants 21-point format to stay

Rediff.com20 Feb 2018

Kidambi Srikanth is against any drastic changes in the scoring system being contemplated by the world body.

Court directs FIR against Amitabh, Madhuri, Preity in Maggi row

Court directs FIR against Amitabh, Madhuri, Preity in Maggi row

Rediff.com2 Jun 2015

The court also directed the police to go for arrest if required in the course of investigation in Maggi row.

Why Kohli gave a thumbs down to Pepsi

Why Kohli gave a thumbs down to Pepsi

Rediff.com16 Sep 2017

The India captain refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself does not.

6 growth mantras for FMCG start-ups

6 growth mantras for FMCG start-ups

Rediff.com15 Jul 2016

If an entire business is constructed on the platform of one brand ambassador, there is inherent risk of life-after.

How Lenskart plans to make you 'look good, feel good'

How Lenskart plans to make you 'look good, feel good'

Rediff.com22 Dec 2017

With Katrina Kaif as brand ambassador, will Lenskart be able to steer customers away from local opticians and keep them loyal?

Kohli in new Pepsi ad with Anushka and Ranbir

Kohli in new Pepsi ad with Anushka and Ranbir

Rediff.com5 Mar 2015

India's star batsman Virat Kohli will finally be seen on the screen with girlfriend Anushka Sharma in Pepsi's new television commerical, which also features Bollywood superstar Ranbir Kapoor.

Mithun Chakraborty questioned in Saradha scam, says he will return money

Mithun Chakraborty questioned in Saradha scam, says he will return money

Rediff.com17 May 2015

The Enforcement Directorate questioned Trinamool Congress MP and actor Mithun Chakraborty in connection with the multi-crore Saradha chit fund scam.

PIX: Amitabh, Priyanka, Sonakshi sign up for Swachh Bharat

PIX: Amitabh, Priyanka, Sonakshi sign up for Swachh Bharat

Rediff.com15 Dec 2014

The Bollywood brigade joins Amitabh Bachchan for a noble cause.

Tendulkar gives thumbs up to Dhoni's balanced training approach

Tendulkar gives thumbs up to Dhoni's balanced training approach

Rediff.com23 Feb 2015

Mahendra Singh Dhoni's theory got firm backing from Sachin Tendulkar.

I watch football more than cricket: Rohit

I watch football more than cricket: Rohit

Rediff.com23 May 2020

Rohit Sharma stated that India has a lot of football fans and they watch La Liga. The cricketer is hopeful of the same intensity in the sport after it resumes.

Pritika Swarup Makes Waves in New York

Pritika Swarup Makes Waves in New York

Rediff.com17 Feb 2022

International model. Beauty entrepreneur. Investment analyst. Columbia University alumnus. Say hello to Pritika Swarup.

AIBA honours Mary Kom, Vikas Krishnan

AIBA honours Mary Kom, Vikas Krishnan

Rediff.com21 Dec 2016

The legendary M C Mary Kom and former Asian Games gold-medallist Vikas Krishan shone bright at the International Boxing Association's 70th anniversary gala in Montreux, Switzerland, picking up different awards for their performances. While five-time world champion and Olympic bronze-medallist Mary Kom was presented the AIBA Legends award for her trailblazing boxing career, Vikas was handed the APB (AIBA Pro Boxing) Best Boxer trophy.

Hyundai Creta on top as Indians pick SUVs in a big way

Hyundai Creta on top as Indians pick SUVs in a big way

Rediff.com22 Mar 2021

What explains India's love affair with SUVs? They are not exactly "value for money" -- the watchword for brands across segments -- nor always practical. Is it for the badge value? Or the butch imagery associated with SUVs? Maybe both, says Alokananda Chakraborty.

F1 champion Hamilton has only himself to beat online

F1 champion Hamilton has only himself to beat online

Rediff.com11 May 2020

While Formula One rivals compete in virtual grands prix and various esports series during the coronavirus lockdown, six-times World champion Lewis Hamilton has been busy racing against himself. The Briton has been a keen gamer since boyhood and for some years a brand ambassador for the Gran Turismo franchise on Sony's PlayStation.

Misleading ads? Celebrities may face penalty or jail term

Misleading ads? Celebrities may face penalty or jail term

Rediff.com26 Apr 2016

Some celebrities have come under fire for endorsing brands misleading consumers.

Jio pips Airtel to 2nd spot, Trai data for May shows

Jio pips Airtel to 2nd spot, Trai data for May shows

Rediff.com19 Jul 2019

As per the latest data released by Telecom Regulatory Authority of India (TRAI), Vodafone Idea -- born last year from the merger of older operators Vodafone India and Idea Cellular -- continues to be the largest operator with 38.75 crore consumers and 33.36 per cent market share in the wireless segment as on May 31, 2019.

Why Ramdev's Patanjali is losing its power

Why Ramdev's Patanjali is losing its power

Rediff.com16 Aug 2019

While both Dabur and HUL have been aggressive in the 'naturals' market with new launches across its portfolio, unchecked distribution expansion and inconsistent quality of products have also been at the heart of Patanjali's problems.

'Pant is a gifted batsman but not a natural keeper'

'Pant is a gifted batsman but not a natural keeper'

Rediff.com9 Feb 2021

Pant has often been criticised for his shoddy work behind the stumps.

Dutee expects Olympics spot on basis of world rankings

Dutee expects Olympics spot on basis of world rankings

Rediff.com16 Jun 2021

Dutee rued missing the World Relay Championships in Poland in May and two competitions in Kyrgyzstan and Kazakhstan this month due to travel restrictions

#CoolestJobEver: How companies are hiring Millennials

#CoolestJobEver: How companies are hiring Millennials

Rediff.com15 Jun 2015

Employers are laying the welcome mat for Gen Y -- from hiring videos to claims for the coolest interview ever.

With Blazo, Mahindra believes it has a winner in trucks segment

With Blazo, Mahindra believes it has a winner in trucks segment

Rediff.com18 Nov 2018

A steady climb in volumes has helped the company double its market share in the segment to 5 per cent in the first six months of the financial year from the year-ago period and it has now set its sights on a 10 per cent share in the next two years.

Mistaken identity! Indians uninstall Snapdeal app instead of Snapchat

Mistaken identity! Indians uninstall Snapdeal app instead of Snapchat

Rediff.com17 Apr 2017

#BoycottSnapchat became top trending topic after its CEO was accused of calling India 'poor'

'Kohli has phenomenal connect with youth'

'Kohli has phenomenal connect with youth'

Rediff.com10 Apr 2021

'RCB is a natural choice for us, mainly due to our long-standing association with Virat Kohli.'

Star to invest Rs 20,000 cr to expand sports coverage in India

Star to invest Rs 20,000 cr to expand sports coverage in India

Rediff.com6 Nov 2013

The network also unveiled a new brand identity for Star Sports across six channels and has renamed all the ESPN channels, subsequent to the buyout of ESPN Inc's stake in their 16 year old joint venture ESPN STAR Sports.

Amitabh starts following Cong leaders, triggers speculation

Amitabh starts following Cong leaders, triggers speculation

Rediff.com22 Feb 2018

After following Congress president Rahul Gandhi and the party's official Twitter handle, he began following senior leaders P Chidambaram, Kapil Sibal, Ahmed Patel, Ashok Gehlot, Ajay Maken, Jyotiraditya Scindia, Sachin Pilot and CP Joshi from this month.

Sonu Sood evaded tax of Rs 20 crore, violated FCRA: I-T Dept

Sonu Sood evaded tax of Rs 20 crore, violated FCRA: I-T Dept

Rediff.com18 Sep 2021

The department had launched searches against the 48-year-old actor and the Lucknow-based group of industries involved in infrastructure on September 15 and the CBDT said the action was continuing.

What makes Big B the Shahenshah of brands

What makes Big B the Shahenshah of brands

Rediff.com18 Sep 2014

The endorsement career of India's megastar Amitabh Bachchan displays his relevance in diametrically opposite roles and product categories.