News for 'Brand ambassador'

Colgate-Palmolive ready to ride the herbal wave

Colgate-Palmolive ready to ride the herbal wave

Rediff.com21 Jun 2021

Colgate-Palmolive India is placing greater emphasis on freshness, whitening, therapeutic, and family toothpastes, as rivals such as Dabur and Patanjali dominate the growing naturals segment of the market. Once under 5 per cent of the Rs 10,000-crore domestic toothpaste market, the naturals segment, which includes ayurvedic and herbal variants, is now 25-30 per cent of the market, industry executives said. Growth rates of the naturals segment are estimated to be in the region of 8-9 per cent in volume terms. In value terms, the growth rate for naturals is around 10-12 per cent, sector experts said.

Is this Aishwarya's frumpiest outfit ever?

Is this Aishwarya's frumpiest outfit ever?

Rediff.com15 Jun 2015

That's wayyy too much black and not in a good, gothic way either.

Tendulkar on kabaddi and encouraging kids to take up sport

Tendulkar on kabaddi and encouraging kids to take up sport

Rediff.com20 Jul 2017

"It is important for people to stay healthy and there is no better way than taking up some sporting activity," he said at a function here to unveil the jersey of "Chennai Thalaivas" which is making its debut in Pro Kabaddi League this season.

Sania Mirza again hits out at media

Sania Mirza again hits out at media

Rediff.com18 Feb 2017

Sania Mirza has launched a scathing attack on the country's media, saying a certain sections of it choose to highlight the negative news.

Bollywood actor Esha Gupta trolled for racist remark against Arsenal footballer

Bollywood actor Esha Gupta trolled for racist remark against Arsenal footballer

Rediff.com29 Jan 2019

In an Instagram post by Esha, Iwobi was called 'gorilla'.

Govt ropes in Big B to promote GST

Govt ropes in Big B to promote GST

Rediff.com19 Jun 2017

In the video, Bachchan explains GST as an unifying force just like the three colours in the national flag.

India's Top Social Media Influencers

India's Top Social Media Influencers

Rediff.com3 Jan 2024

In a nation of 1.4 billion people, where a potential new creator is born every second, we pick 25 influencers who have ruled social media this year.

Hector flashes made-for-India badge on 1st anniversary in India

Hector flashes made-for-India badge on 1st anniversary in India

Rediff.com9 Jul 2020

Caught in the crossfire of Sino-India border skirmishes and strained by the severe impact of the pandemic on its business, Brand Hector is foregoing the bustle and frenzy for a quiet digital campaign that talks about its British roots, the smart tech powering its drive and its made-for-India models. The tone is subdued and the brand seems to be deliberately playing down its ownership by Chinese company, SAIC.

Rita Bhaduri passes away

Rita Bhaduri passes away

Rediff.com17 Jul 2018

The actress was 62.

Have undergone 22 COVID tests in past four and half months: Ganguly

Have undergone 22 COVID tests in past four and half months: Ganguly

Rediff.com24 Nov 2020

BCCI president and former India captain Sourav Ganguly on Tuesday revealed that he underwent as many as 22 COVID-19 tests in the past four and a half months while trying to navigate his professional commitments amid the raging pandemic.

Here's why Tendulkar is batting for sports in school curriculum

Here's why Tendulkar is batting for sports in school curriculum

Rediff.com20 Nov 2018

Sense of responsibility and cooperating with teammates were some of the life lessons that Tendulkar recalled learning from his days as an active sportsperson.

'Prithvi Shaw is the next big thing in Indian cricket'

'Prithvi Shaw is the next big thing in Indian cricket'

Rediff.com25 Apr 2019

Dhawan is currently playing in IPL for Delhi Capitals, coached by former Australia skipper Ponting while former India captain Ganguly is associated with the franchise as advisor.

Vishy Anand on why he likes poker

Vishy Anand on why he likes poker

Rediff.com27 May 2018

'Poker trains you a lot of skills that chess also prepares you for.' 'The most vital is restraint.' 'You may have seen us, chess players, keeping a blank expression or 'poker face'.' 'The idea is to not give away any information to your opponent.'

Celebrity endorsement becomes a risky business

Celebrity endorsement becomes a risky business

Rediff.com9 Jun 2016

The call to make brand ambassadors accountable has rattled filmstars and sports stars.

Is Kartik Aaryan Bollywood's New BANKABLE STAR?

Is Kartik Aaryan Bollywood's New BANKABLE STAR?

Rediff.com30 Jun 2022

'Kartik is an outsider, so he takes nothing for granted. That's why he will do well.'

The tech start-up that has drawn Sachin's attention

The tech start-up that has drawn Sachin's attention

Rediff.com23 Mar 2016

Smartron is part of a new wave of IoT startups.

How life insurance companies get celebrities on a small budget

How life insurance companies get celebrities on a small budget

Rediff.com23 Apr 2016

Life insurance companies are balancing the increasing use of celebrity endorsers by limiting the association to short, event-led campaigns.

Road ahead for 'mock meat' is long but holds promise

Road ahead for 'mock meat' is long but holds promise

Rediff.com30 Jan 2022

India's plant-based meat market is estimated at $30-40 million, largely driven by consumer packaged food. The market size in India is likely to touch $500 million in three years.

Kerala HC notice to Kohli for promoting online gambling

Kerala HC notice to Kohli for promoting online gambling

Rediff.com27 Jan 2021

The Kerala High Court on Wednesday issued notice to India cricket captain Virat Kohli and the state government in a plea seeking ban on online gambling in the state.

Tendulkar raises Rs 15 lakh for Pulwama martyrs' families

Tendulkar raises Rs 15 lakh for Pulwama martyrs' families

Rediff.com24 Feb 2019

Before the start of each of the four races at the Jawaharlal Nehru Stadium, Tendulkar did 10 push-ups as part of the #KeepMoving Push-up Challenge and urged the runners to join him in the exercise.

Audi's 3 mantras to set it apart from the competition

Audi's 3 mantras to set it apart from the competition

Rediff.com8 Feb 2022

Audi's strategy seems to point to pushing technology to directly connect with consumers using digital platforms and marketing to synchromesh into one seamless experience, says Pavan Lall.

The Politics Of The Bharat Ratna

The Politics Of The Bharat Ratna

Rediff.com6 Feb 2024

Most politicians and even non-politicians have been honoured because of what they were purported to be electorally worth for the ruling party of their time, argues N Sathiya Moorthy.

10 Tips To Make Social Media Work For You

10 Tips To Make Social Media Work For You

Rediff.com27 Dec 2021

Whatever you do, don't be boring.

Court directs FIR against Amitabh, Madhuri, Preity in Maggi row

Court directs FIR against Amitabh, Madhuri, Preity in Maggi row

Rediff.com2 Jun 2015

The court also directed the police to go for arrest if required in the course of investigation in Maggi row.

Taapsee, Madhavan and the remaking of an old favourite

Taapsee, Madhavan and the remaking of an old favourite

Rediff.com21 Mar 2018

Horlicks widens brand appeal in increasingly competitive market.

Cannes: Deepika's BEWITCHING New Look

Cannes: Deepika's BEWITCHING New Look

Rediff.com22 May 2022

Deepika Padukone's chic avatar at Cannes.

Kaur on Women's T20 Challenge clashing with WBBL

Kaur on Women's T20 Challenge clashing with WBBL

Rediff.com7 Aug 2020

India captain Harmanpreet Kaur said the clash, which means players will have to choose one competition or the other, was a loss for both leagues.

Sachin@50: 50 Interesting Facts

Sachin@50: 50 Interesting Facts

Rediff.com21 Apr 2023

As Sachin turns 50, Rediff brings you 50 fascinating facts about the God of Cricket.

6 growth mantras for FMCG start-ups

6 growth mantras for FMCG start-ups

Rediff.com15 Jul 2016

If an entire business is constructed on the platform of one brand ambassador, there is inherent risk of life-after.

Harmanpreet excited about returning to cricket

Harmanpreet excited about returning to cricket

Rediff.com5 Aug 2020

The women's exhibition games were confirmed by the BCCI president Sourav Ganguly last week. The Indian team has not played since T20 World Cup final in March.

Ronaldinho ready to light up Premier Futsal again

Ronaldinho ready to light up Premier Futsal again

Rediff.com14 Jul 2017

'The 2nd season season is here and it will be a bigger success in the following years'

Nykaa's Falguni Nayar: UNAFRAID To Take Risks

Nykaa's Falguni Nayar: UNAFRAID To Take Risks

Rediff.com28 Oct 2021

Beauty, Nykaa's founder Falguni Nayar realised, is a very long-tailed business and with e-commerce picking up in India, it seemed like a good idea to venture into.

Kohli in new Pepsi ad with Anushka and Ranbir

Kohli in new Pepsi ad with Anushka and Ranbir

Rediff.com5 Mar 2015

India's star batsman Virat Kohli will finally be seen on the screen with girlfriend Anushka Sharma in Pepsi's new television commerical, which also features Bollywood superstar Ranbir Kapoor.

Mithun Chakraborty questioned in Saradha scam, says he will return money

Mithun Chakraborty questioned in Saradha scam, says he will return money

Rediff.com17 May 2015

The Enforcement Directorate questioned Trinamool Congress MP and actor Mithun Chakraborty in connection with the multi-crore Saradha chit fund scam.

Srikanth eyes No.1 ranking; wants 21-point format to stay

Srikanth eyes No.1 ranking; wants 21-point format to stay

Rediff.com20 Feb 2018

Kidambi Srikanth is against any drastic changes in the scoring system being contemplated by the world body.

Bollywood's High Points of 2022

Bollywood's High Points of 2022

Rediff.com21 Dec 2022

As 2022 readies to bid adieu, Sukanya Verma raises a toast to the 10 high points of the year.

'I embrace each day as it comes'

'I embrace each day as it comes'

Rediff.com26 Feb 2024

'Life will test you but if you have resilience and fortitude, the crown will be yours forever,' says Miss World Yukta Mookhey.

T20 WC: 'Rishabh Pant could be the X factor for India'

T20 WC: 'Rishabh Pant could be the X factor for India'

Rediff.com14 Oct 2022

Raina feels the left-handed Rishabh Pant could be the X factor for India alongside Hardik Pandya

How brands are fighting it out on the breakfast table

How brands are fighting it out on the breakfast table

Rediff.com26 Sep 2018

Clearly, Nestle has a fight on its hands. Whatever be the outcome of the ensuing battle, the conversation at the morning table is shaken and stirred.

Why Kohli gave a thumbs down to Pepsi

Why Kohli gave a thumbs down to Pepsi

Rediff.com16 Sep 2017

The India captain refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself does not.